Now that the holiday season is long gone, but Valentine’s Day is soon approaching, store windows are going in the hearts, flowers, candy, lingerie and pubic hair direction. Yes, you read that correctly. According to my pal, Coco, sheer lingerie over shag carpeting can be seen on display right now in the window of a downtown American Apparel store. You want proof, here it is.
Me: Hey, is that American Apparel store near a school? And I don’t mean NYUseless.
According to Coco, this display is at a store located on Manhattan’s Lower East Side on East Houston and Orchard Street.
Coco: It’s an American Apparel people pass on their way for pastrami or methadone.
Me: Well that’s comforting.
American Apparel is a clothing manufacturer, wholesaler and retailer that Dov Charney founded in 1989 when he was 20. On a positive note, all of the clothes are made in the USA. On the gag note, Charney has spearheaded several sleazy ad campaigns featuring scantily clad barely legal looking young women. These windows are not much of a surprise considering this company’s provocative style of marketing is a drooling horn dog’s paradise. Even if you’re not a drooling horn dog, when you see these ads, it’s easy to give them a double take before rinsing your eyeballs with bleach. Charney’s been hit with several sexual harassment suits from former employees. Five years ago, the company settled a $10 million lawsuit from Woody Allen to the tune of $5 million. Allen was incensed that Charney used images of him dressed like a rabbi from the film “Annie Hall” in one of his ads.
I suspect that most New Yorkers walking down the street who glimpse the sight of these mannequins in see-through underwear and retro 70s-era spectacles, reminiscent of the ones I wore in my sophomore year of high school, will follow Coco’s lead: guffaw, giggle and whip out their camera phones. But will they be compelled to enter the store to buy this underwear to model privately for their Valentine’s Day loves? Coco does not think a display of pubes is enough enticement to encourage smart shoppers to drop $25 on a pair of barely visible knickers. She walked on, but she did share a few other observations.
Coco: By the way, American Apparel is the first to have mannequins with nips. I don’t know what the bush is, but I think it’s related to Brillo.
Maybe it’s sold separately?